Books

Dr. Edward Rogoff has been leading the LIU Brooklyn School of Business, Public Administration and Information Sciences. Dr. Rogoff is the recipient of the 2010 Outstanding Educator of the Year award, given by the United States Association of Small Business and Entrepreneurship. He joins LIU Brooklyn from Baruch College.

Dr. Edward Rogoff is the author of two books, The Entrepreneurial Conversation and Bankable Business Plans, and his work has been published in The New York Times, The Journal of Small Business Management, Entrepreneurship Research Journal, and Forbes. He holds a B.A., M.B.A., M.A., and Ph.D. from Colombia University. 

"Bankable Business Plans" 

Bankable Business Plans for Entrepreneurial Ventures is the only textbook that reveals how to focus on the needs and requirements of financial sources, lenders, and investors first. And it is the only book to guide students in employing the Risk Management Association database-the very formulas most banks use to evaluate business loans. The book includes many discussions of how to apply rapidly developing e-commerce and Internet capabilities to reach new markets, reduce costs, and establish a competitive advantage for any business. 

Edward G. Rogoff New York City July 2007

                                                                                                       

"The Entrepreneurial Conversation" 

The Entrepreneurial Conversation is based on sales training by Dave Stilli who conducted for co-author Ed Rogoff's former group radio stations. An integral part of that training was how to manage the types and components of speaking and listening so that much more was accomplished in a fraction of the normal time.

Edward G. Rogoff New York City 2005 

 

 

 


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